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Overview

Before you begin, it is important to understand the following:

  • An abandoned cart is created EVERY TIME a buyer fills in ONLY their email address on the checkout page.
  • An abandoned cart is updated EVERY TIME a buyer fills out any field on the checkout page, e.g. name, shipping address, etc.
  • Each field update triggers the Update Abandoned Cart trigger. This means the trigger will fire A LOT of times until the buyer completes the checkout process.
  • An abandoned cart is LATER closed IF the buyer completes the checkout process. Otherwise, it remains as an Abandoned Cart indefinitely.

There are two triggers that you can use to listen to abandoned carts:

  1. New Abandoned Cart: Triggers when a new abandoned cart is created. Returns the cartId of the abandoned cart.
  2. Update Abandoned Cart: Triggers when an abandoned cart is updated. Returns the cartId of the abandoned cart.

There is also an action that you can use to fetch the data of an abandoned cart:

  1. Fetch Abandoned Cart Data: Fetches the data of an abandoned cart.

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Implementation

With this understanding, let’s now implement the logic to listen to abandoned carts. Since we don’t want to listen to every single field update, we will only use the New Abandoned Cart trigger to listen for new abandoned carts, wait a specific amount of time for the buyer to finish filling out the checkout form, and then use the Fetch Abandoned Cart Data action to fetch the data of the abandoned cart.

1

Create a Zap

From your Zapier account, create a Zap with Ekho Dealer’s New Abandoned Cart trigger.

2

Connect Account

On the account section, click Select an account and then click Connect Account.

3

Fill in the credentials

Fill in the admin email account, account password, and OEM name that were all generated during the onboarding process. This information will have been sent to you in an email titled ‘[Important] Your Ekho Dealer Credentials’ from us.

4

Test the trigger

Make sure you test the trigger. If the test fails, reach out to use for support. You should see something similar to the below screenshot:

5

Add a delay

Add a delay to give the buyer enough time to fill out the checkout form:

For this example, we will use a delay of 10 minutes:

Test the action. You should see something similar to the below screenshot:

6

Fetch the abandoned cart data

Add the Fetch Abandoned Cart Data action to fetch the data of the abandoned cart.

Select the cartId from the dropdown.

Test the action. You should see something similar to the below screenshot:

7

Create a Path (If Else)

Create a path (if else) to check if the cart was converted or if it is still abandoned.

We only need one path, so delete the other path.

Add a condition to check if the cart is still abandoned. Select isDisabled as the field:

Select true as the value:

Test the action. You should see something similar to the below screenshot:

8

Call To Action

You can now do something with the abandoned cart data. For example, send a follow up email to the buyer, save to hubspot, etc.

Note: You can get the buyer information from the Fetch Abandoned Cart Data action. Example fields include: email address, name, phone number, etc.

9

Publish the Zap

When you are ready to publish the Zap, click Publish and then click Publish Zap.

Congratulations! You have successfully created a Zap that listens to abandoned carts & executes a call to action 🎉